Wes has a decorated background as an end-to-end marketer. She co-created the altMBA with Seth Godin and launched products at Flite, BareMinerals, L’Oreal, and Gap. Now, she's working with CEOs at companies like Poo~Pourri, Outlier.org, Shaftesbury, Professor Scott Galloway, Tandem Diabetes, and Morning Brew.
In the interview she shares some of the wisdom she has acquired through her successful career as a "rigorous" thinker.
If you want to learn more about Wes and her work, please do so on her website.
Follow Wes on Twitter for tweets about marketing, strategy, and rigorous thinking.
If you would like to reach out to us, the best way to do so is on Twitter, Instagram, or Facebook.
If you enjoyed this episode, please be sure to subscribe!
Last, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show.
Thanks for listening!
Wes Kao: Rigorous Thinking, Brand Marketing, Product Launches, Career Decisions, and Spiky Points of View