Neil Soni: Outside The System Ideas on Healthcare, Food, Finance, Startups, and More

The Louis and Kyle Show

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Neil Soni: Outside The System Ideas on Healthcare, Food, Finance, Startups, and More

Jun 12, 2023

Neil Soni is a dynamic entrepreneur who has built and grown businesses for startups, large companies, and even himself. He is also the author of The Startup Gold Mine, a practical guide that helps founders to sell to and work with corporates. Alongside this, he co-hosts the podcast, Made You Think, which is available across all podcast platforms.

00:00:00 - Reframing the Purpose of Podcasts

00:02:06 - Highlighting Solutions and Outside the System Innovations

00:04:19 - The Benefits of Digital Leverage and Leveraging the Talents of Independent Workers

00:06:23 - Options for Company Research: Consulting Firms and On-Demand Services

00:08:31 - Corporate Startups and Sorting the Startup Landscape

00:10:39 - Process Scaling and Agency as a Two-Sided Marketplace

00:12:45 - Motivations for Changing Industry Inefficiency

00:14:58 - Changing the Way Large Companies Approach Innovation

00:17:15 - Competing Against McKinsey and VCG in Broken Healthcare and Food Systems

00:19:29 - Rites of Passage in the Startup World

00:21:29 - The Importance of Soft Social Skills in Entrepreneurship

00:23:25 - The Value of a Coaching Program and Learning from a Community

00:25:20 - Entrepreneurship as a self-development tool

00:27:18 - Finding Problems by Offering Free Help to Businesses

00:29:07 - Iterative Cycle in Problem-Solving and Building Trust with Customers

00:31:05 - The Success and Challenges of Cold Emailing for Business Growth

00:33:16 - The Power of Cold Email and the Future of Podcasting with Fount

00:35:27 - Understanding Podcasting 2.0 and Fountain vs Patreon

00:37:45 - The benefits of Fountain for direct financial support and audience connection

00:39:58 - The Value of Podcasting 2.0 for Bitcoin Circular Economy

00:42:19 - Creating a Creator economy

00:44:29 - The Power of Memes in Spreading Ideas and Reaching People

00:46:23 - The Serendipity of Intros and the Importance of Helping Others

00:48:31 - The Importance of Paying It Forward and Double Opt-Ins in Intros

00:50:33 - The Importance of Building Relationships for Success

00:52:39 - Staying Top of Mind with Free Research Reports

00:54:40 - Using different channels and sticking with a project to attract customers

00:56:42 - The benefits of podcasting for pitching potential prospects

00:58:30 - Learning from others and the power of leverage through podcasts

01:00:32 - The Most Practical Books for Entrepreneurs

01:02:41 - Connecting Life-Changing Information through a Web of Connections

01:04:59 - Social media and reaching out to Neil Soni

In this episode of The Louis and Kyle Show, Neil discusses a range of topics that provide insights into his entrepreneurial journey and his perspectives on various aspects of business and technology. We kick off by reframing the purpose of podcasts and highlighting solutions and innovations that exist outside the traditional systems. Neil then delves into the benefits of digital leverage and the potential of leveraging the talents of independent workers.

We wrap up the episode with Neil sharing his thoughts on creating a creator economy, the power of memes in spreading ideas, and the importance of building relationships for success. He underlines the serendipity of intros, the power of paying it forward, and why double opt-ins in intros are essential.

Connect with Neil:

→ Website: neilsoni.com

→ LinkedIn: linkedin.com/in/neilsoni

→ Twitter: twitter.com/TheRealNeilS

→ Instagram: instagram.com/therealneils

Check out Extovate:

→ Website: extovate.com

→ LinkedIn: linkedin.com/company/extovate

Check out The Startup Mine:

→ Amazon: amazon.com/Startup-Gold-Mine-Innovation-Companies

Resources Mentioned in The Episode:

→ Estée Lauder: esteelauder.com