Matt McGarry, "The Newsletter Guy," is a highly successful entrepreneur.
As the founder of the agency GrowLetter, Matt is a thought leader and operator in newsletter growth and customer acquisition.
Additionally, Matt generated over 5 million subscribers and $15 million in sales just last year.
In this episode, we discuss:
💰 Building an eight-figure business
📬 The evolution of newsletter marketing
📈 Scaling a freelance business
💼 B2B newsletter marketing opportunities
🌱 Using evergreen content across platforms
🤖 The future of AI in marketing
🌟 Much more
Chapters:
00:00:00 - The Value of Newsletters in Email Marketing
00:05:54 - The Rise of Newsletters in the Creator Space
00:08:47 - Transitioning from Full-Time Job to Freelancing and Consulting
00:11:30 - Scaling the Business: From Freelancer to Agency
00:17:20 - Technology, Software, and Education in Newsletter Marketing
00:20:21 - Transitioning from Freelancing to A Full-Time Job in Digital Marketing
00:26:13 - Opportunities in B2B Newsletters
00:29:17 - Alternative Paths to Freelancing Success
00:32:01 - Building an Eight-Figure Business
00:34:49 - Evergreen & Impactful Content: From Tweets to Podcasts
00:37:33 - The Future of AI Capabilities
00:40:27 - Using Memes for Ads
Connect with Matt McGarry:
→ Twitter: https://twitter.com/JMatthewMcGarry
→ Newsletter: newsletteroperator.com/subscribe
→ Website: https://growletter.co/
Matt McGarry: Generating $15M Through Email Marketing