Benjamin Redfield: Managing Partner at Bread and Founder of Density

Benjamin Redfield is the managing partner at bread, a product firm to help companies design and deploy software systems. Bread helps their clients take "ideas to market through strategy, brand, design, and engineering."

Previously, Ben co-founded Density (Density.io) which was recently valued over $1B.

This conversation covers why Ben left Density behind to create another agency, how he finds clients, running an agency like a venture studio, hobby electronics, the value of keeping your team small, tools for rapidly prototyping software, his favorite fiction books, and much more.

Chapters:

00:00:00 - The Business Model and Approach to Entrepreneurship

00:05:09 - The Early Phases of Building a Company

00:10:23 - Building the Pipeline and Leveraging Networks

00:15:25 - The Benefits of Staying Small and Building a Company with Designers and Engineers

00:20:43 - Shifting Identity and Maintaining Authenticity

00:25:59 - The Importance of Being in the Same Room

00:31:11 - The Benefits of a Retainer Model

00:35:35 - Building Trust in a Company

00:41:03 - Building a Door Counter and Prototype

00:46:35 - The Rise of Digital Keys

00:51:36 - Exploring the T3 stack and TRPC

00:57:07 - Book Recommendations and Deep Dives

01:02:05 - Spectrum Definitions and Good Outcomes

Check out Bread:

→ Website: madebybread.com

→ LinkedIn: linkedin.com/company/madebybread

Connect with Ben:

→ Website: benredfield.dev

→ LinkedIn: linkedin.com/in/benjamin-redfield

Resources Mentioned in The Episode:

→ Density: density.io

→ The Founders: amazon.com/Founders-Paypal-Entrepreneurs-Shaped-Silicon

→ Eric Jorgeson: ejorgenson.com/newsletter

→ Jason Calacanis: twitter.com/jason

→ Colemak: colemak.com

→ Mini Katanas: minikatana.com

→ Store Leads: storeleads.app

→ Typescript: typescriptlang.org

→ T3: create.t3.gg

→ Tailwind: tailwindcss.com

→ tRPC: trpc.io

→ Kicad: kicad.org

→ George Mack (Thread): twitter.com/george__mack/status

→ Lonesome Dove: amazon.com/Lonesome-Dove-Novel-Larry-McMurtry

→ Empire of the Summer Moon: amazon.com/Empire-Summer-Moon

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